Recently Google takes an important decision on search engine optimization. They update their program to prevent black hat SEO like buy cheap traffic and illegal Back linking aspects. These updates are hampering many business websites. According to their update, all websites get the web content value and high page rank by visitor numbers of their websites. So which websites used black hat SEO, affected greatly by Google’s update. For this reason, the term content strategy is based on.
What is content strategy?
We first know about the content, or what is web content? It refers to a cover of a whole system, or basic discussion. A website has some criteria like sound, image, videos, and animation. It indicates the fundamental summary in full view of a website. So now the term “Content strategy”, considers that the study of improving web content of human’s concentration in various subjects. In every publication, content strategy behaves as strategic oscillator for a particular website.
Now this time, the importance of content strategy is very reasonable. For better website business and to cope with other websites, content strategy is recommended strongly. It helps a site to get proper page rank and standard visualization on search engine optimization. Here some discussion is provided how content strategy helps a website to achieve their best place.
- To increase higher web content value.
- Excellent web demands and outcomes
- To development of search engine optimization
- Identify the appropriate work done for particular web sites
- Better understand about revising workability
- Make high bandwidth limit
- Re optimization for a website.
- To increase public awareness
- Provide true and correct information
Importance of content strategy:
Here we discuss briefly about the importance of content strategy.
According to SEO strategy, a highly and well formatted article and image all-time different from other websites which has the same content and image. So if web content is good of a website, then the website saves from over optimization. This is the outcome of the Google Panda Update. So, for this system, it may see a revolutionary change of page rank. Same content, same image, but which website follows strategic content and publishes a unique article, we see it Google’s first page.
But in the sense of target audience, it’s discussed about very high thought. When a website uses black hat approach, then it is very difficult to fight against those spamming websites. Then content strategy doing a tremendous overview of a particular website. A standard anchor is selected, so if those websites link connectivity doesn’t spread or use the white hat approach, it’s don’t influence any negative effect due to over optimization. And for this, an important matter is pointed out. The negotiable cost of link business doesn’t need and recommended safe time and money. Thus Google penguin and panda update strongly prohibited those unscrupulous doing, so published article must be attractive, full of well strategic content.
So in brief the following requirement should be fulfilled for a website.
- Try to increase referral contest via social network like Face book, Twitter etc.
- Select a professional, skilled, dedicated and active freelancer for writing.
- Choose a highly decorated, famous, outstanding and improvised web content company to maintain web content.
Employ a subject related web content writer.